Monday, August 25, 2008

Reference Renaissance--more conference notes from Beverly Lehrer

Some belated additional notes from the Reference Renaissance conference August 3-4 in Denver.
Some conference powerpoints are now available at http://www.bcr.org/referencerenaissance/schedule_details.html


AUGUST 3

KEYNOTE ADDRESS -- Reference in the Age of Wikipedia, or Not…, David Lewis, Dean of the University Library, Purdue University

The revolution we are experiencing now is the easy production and distribution of information via the web. The tools of the 19th century library will not organize content on the web. Instead, we need new tools to manage this content.

We are seeing the mass amateurization of information—anyone can publish. Wikipedia is an example of this. It is a process, not a product. If people care about it, they will improve it, and create a good body of work.

His conclusion—libraries need to create tools and communities for open scholarship and information.

SESSION 2 TRACK C --Meeting User’s Needs Through New Service Models . Kay Cassell, Ph.D., Rutgers University, SCILS

This presentation was essentially an overview of some alternatives to the traditional reference desk in libraries. Libraries are trying:
*roving reference, to enable contact with users who don’t approach the desk.
*reconfiguring reference desks. Smaller desks may be less intimidating. Using better signage for the reference desk.
*No reference desk???
* Consolidating service points—combining circ/ref desks.
*Tiered reference—two or three levels of service. In some cases, this involves use of paraprofessionals.
*Outreach reference—going where the users are. Trying office hours in academic departments. Outreach to students worked best in areas where students were really studying (not hanging out or taking breaks)
*Innovative technology—tablet PCs with headphones, OPAC’s in the stacks.
*Web based—e-mail, chat, blogs.

What needs to be done in the future? Keep up with user needs. Try new models. “Librarians must be more visible. Marketing is essential.”


SESSION 2, TRACK C -- Traditional vs. Hipster Librarians, Hannah Kwon, Ph. D. Student, Rutgers Univ.

Are we hip? What makes a librarian a hipster, not a traditional librarian? Are there real differences between the two?

Ms. Kwon thinks the distinction reflects the shift from traditional—system centered—librarianship, to a more user-centered approach.

System centered librarianship has the goal of helping patrons retrieve materials from tools like the catalog, responding to organized categories and with the librarian as gatekeeper. In user-centered approaches, the user’s information need is the primary focus—and the user often does not know what is needed. In this model, the goal is to deduce the information need, with the information seeker as a “customer,” then figure out how best to meet the need.

AUGUST 4

TRACK B, SESSION 4 -- Neo-Reference — Looking for Real Change Susan Beatty and Helen Clarke, University Library, University of Calgary, Canada

Helen Clarke—Libraries are experiencing ‘disjunctive’ – rapid change, rather than a gradual change in ways of doing business. In Canada, reference stats are falling as off-campus use of electronic resources rises. Some of this may reflect the value users place on independence.
She made the following assertions about reference collections:
*Digital is better. Invest in user needs for digital resources
* A ‘digital collection’ is not needed—be careful about duplication of print and electronic resources.
*Buy what is hard to find and use—but is of high value.

One of the challenges is improving ‘discoverability’ of materials in aggregated electronic resources—whether it is material in open source products such as Wikipedia and Google, or commercial products from vendors such as Credo.

Susan Beatty—The issue for reference service is creating user-centered tools. She spoke about the new information commons library at the University. Rather than try to describe this project, here’s the link: http://tfdl.ucalgary.ca/

Her advice to librarians: learn how users learn. Be approachable.

text questions to ChaCha & get answers

Have you heard of ChaCha yet? It's a place people can get answers (from real people) just by calling or texting.

It's a venue I personally think libraries should have been in LONG AGO, but alas, here we are.

I have a mixed review of ChaCha- I've used it a few times to see what it was like and only about 1/2 the time did i get an answer i liked. Perhaps I hold these things to a higher standard than most non-librarians would, but i wasn't totally impressed.

I WAS impressed, however, at HOW i could get an answer and HOW FAST it was. I'm in the grocery store wondering if peaches, apples, and carrots all have pectin in them and within minutes, I know that Apples have a lot of pectin, peaches have a little, and carrots have none. What would the response have been if i called my local library with that question? I couldn't have asked AskUsNow! because I was in the grocery store!

Betty@AACPL fwded a Marketplace Radio spot about ChaCha to the listserv: "Texting experts for an Internet search"

What are your thoughts on ChaCha and this method of Q&A?
I think it speaks greatly towards library's epic role- as information providers, question answerer's, search guides, and best friends... not just the collectors and purveyors of books (which is only ONE medium information comes in).

Monday, August 18, 2008

Coping with Burnout

I attended a Staff Development opportunity at BCPL back in June on Coping with Burnout. It was presented by Sandy Lombardo and Louis Sica of the BCPL Staff Development Committee.

I was expecting more of the "how to solve" burnout than the "how to recognize and prevent," but still found the session useful. Here are my notes/thoughts:

You are burned out if you dread going to work in the morning, feel overwhelmed, hopeless, futile, or insecure or think the only way to fix the problems are to get a new job or win the lotto.

Burnout is a state of emotional exhaustion that results in decreased work production. Work avoidance is the primary characteristic. Emotional exhaustion, depersonalization, and reduced personal accomplishments are signs.

  • Public Library Staff exhibit higher rates of burning out than other library staff
  • Emotional exhaustion: feeling empty *and* overwhelmed.
  • stress is a psychological and/or physiological response to the PERCEPTION of a demand or challenge.

Factors of Job Satisfaction:
  1. Futility and Avoidance
    • you stop doing the things that no longer have meaning. Sense of futility leads to avoidance. apathy sets in. I think the key to the whole burnout thing is to remain connected to your work, your customers, and it's meaning. without it, you're not doing meaningful work, just meaningless tasks- which you quickly drop because "life is too short."

  2. Professional self-esteem
    • cultivating professional self-esteem
      • offer challenging assignments
      • stretch abilities
      • develop "go to" people
      • offer guidelines for best practices
      • practice positive feedback
      • maintain realistic standards of evaluation
  3. working conditions
    • You need organizational support. Like flexible scheduling.
  4. job related affect
  5. achievement support
  6. self-actualization
    • a meaningful sense of connection with customers needs to be fostered


Causes of stress:
  • Change. (my note: the lack of change is also a cause of stress.)
  • lack of people, time, money
  • "those people": customers don't understand what we do
    • (my note: only because we don't tell them what we do. we need to set up expectations through day to day work and effective and ubiquitous marketing.)
  • security issues
  • the problem that won't go away
  • technostress


What do you do?
  • get involved & grow. change up your work assignments, join a professional org or committee
  • transfer, job shadow/sharing/exchange
  • celebrate successes
  • strive for good customer service (internal and external). happy, satisfied people make you feel good too
  • "let go" when something goes wrong. review for improvement, don't take customer comments personally.
  • escape. create a "vacation area" for staff. keep relaxation triggers in your personal area. take a REAL vacation.
  • reevaluate your job. stop trying to do everything. prioritize. set realistic goals. don't procrastinate.
  • burnout didn't happen overnight and should be addressed in stages. burnout may have been caused by work, but effects all areas of life.
  • harness creativity. creative thinking can spark enthusiasm. the right idea can decrease stress by improving or altering a process. boost your own morale.
  • use other coping strategies: exercise. take breaks. cultivate positive relationships outside of work. seek support from others in the profession. develop a new skill or take up a new hobby. blogs can be cathartic, social networks can help you stay connected.

If all else fails:
  • leave of absence
  • keep an updated resume
  • explore employment transitions.
  • LAUGH

See coping.org for a Burnout Assessment.

You are the future of Libraries, no pressure.

(originally posted on the strange librarian)



On Wednesday, June 18th, David Lankes spoke at UMCP. "If libraries fail, is (our) fault. no pressure." Here are some of my notes:

The Question you ask is important.
What is the future of libraries?
What should be the future of libraries?
What should be the future of libraries and librarians?
What should be the future of libraries and librarians in a democracy? (especially in a time of the Patriot Act and habeas corpus. You want to live in a land of freedom? It's not because of what we shelve, but because we tell the truth.

We need to stop talking about whats going to happen TO us and start talking about what we are GOING TO DO. We need to be proactive, not reactive, in defining our roles. Librarians aren't done- we're redefining, reimagining, reworking who we are and what we do.

We spend too much time worrying about process. We need to think about the end goal and let the processes and technology help, not hinder, those goals. What is our fundamental and recognizable contribution? (market this!)

Conversation is exchanging language (meaning and symbols) seeking agreements. [library jargon- how much accommodation do we have for people who don't know our language?]Knowledge is created through conversations. Libraries are the memory holder of the human story/cultural record. Are we capturing these conversations? No! By the time they come to us, they're inviting us into the conversation but very late in the game, not starting the conversation WITH you! How awesome would it be to be able to say, "conversations around this topic tend to go here..." instead of "here's a mound of resources with no context for you to look at." Access isn't the answer and is insufficient for knowledge creation. Context is just as important, if not more so, than content. Context is lost in things like databases- articles don't appear within the whole of their journal, and there's no e-margin writing! We need to capture the context and the conversations, not get in the way of them. We need to worry about their long term storage!

A syllabus is a map of a conversation. Academic libraries- are you saving them?

Libraries are in the "knowing business" and that spans disciplines. Instead of library usage statistics, we should be analyzing the conversations that are happening in our community (inside and outside of our physical and virtual doors).

Public and academic libraries need to partner up to even out the bumps in learning.
public and academic libraries should partner to even out the waves

Don't create another vision statement, just go out and change the world.
If you chase, you will only ever be 2nd.
Don't ride the wave, be the wave machine. Function as your community does. Are your librarians your customer's interface? Know your communities.
Who are you serving? What is their language? Where are there? Are you there?

You have to care. You have to have a voice. Manage up. Lead up. We need to teach people how to be change agents (here's the admin, here's how to win them over or overthrow them). Dysfunctional innovation = looking to the young kid who knows about wiki but has no idea about the politics of the organization. There needs to be a communal conversation.

Friday, August 15, 2008

RefRen notes by Julie

This past Monday and Tuesday was the first ever Reference Renaissance conference at the Four Points Sheraton in Denver. It all started as an idea floated by Brenda Bailey-Hainer at the bar of the Curtis Hotel where the Collaborative Virtual Reference Symposium was going on last July.

I had the great pleasure of being Publicity Chair, a presenter, and the chair/moderator of a panel presentation. Overall, i'm highly impressed with how well everything went for it's inaugural event. We had 508 attendees and with 6 tracks and 6 sessions, there was a lot of great stuff to choose from.

After 8/20 all the presentation slides/handouts will be available on the detailed schedule page of the conference website.

Here are the highlights from the sessions I attended:

Monday, Aug 4th

Keynote Address: Reference in the Age of Wikipedia, Or Not...
David W. Lewis, Dean of the University Library, Indiana University Purdue University Indianapolis
  • Google = the next bubonic plague?
  • libraries organize and protect the cultural imprint. It's all always been "user created" but now there's so much more!
  • The value proposition for disruptive (versus Sustaining) innovations is entirely different. An organization can't disrupt itself, you need to remove the innovation from the organization in order to let it happen; it can't be "crammed" into the existing values and processes of the organization, it'll be stunted. You need to have a separate organization to do the innovation.
  • don't invest all your resources on the first try
  • 7 years ago, though the library was inconvenient and hard to use, students dealt with it until something more convenient came along (the internet)
  • Don't ask customers what they want. Watch what they do.


Session 1
Getting Better All the Time! Improving Communication and Accuracy in Virtual Reference
Presenters: Marie L. Radford, Ph.D. Rutgers University and Lynn Silipigni Connaway, Ph.D., Senior Research Scientist, OCLC, Inc., OH
  • Don't be a machine. Create that connection. Listen. Answer the actual question asked and be aware of the sub-questions that might be there. You're not just passing off information, you're creating relationships
  • there is an assumption that people use chat because they're in a rush. Usually not. And they're willing to wait if you set up the expectation of how long it's going to be. Knowing it will be 1 minute, that minute goes fast. Not knowing when someone will help you, 1 minute can seem like an eternity.

Expanding Service and Enhancing Learning: Preliminary Report on a Novel Virtual Reference Collaboration
Presenters: Andrea Wright, Thomas Cooper Library, University of South Carolina and Feili Tu, Ph.D., SLIS, University of South Carolina, SC

Come Together: Melding IM with an Existing Virtual Reference Service
Presenter: Samuel R. Stormont, Abington Library, Penn State University, PA

Session 2
Everyone is One: Customer Service or Retail Reference?
Presenter: Diana D. Shonrock, Iowa State University
  • Everyone has their story, the one you remember when you're having a bad day.
  • You don't need to have all the answers, just be willing to help them on their journey to finding the answers
  • MySpace, Meebo, Facebook, Twitter. You don't have to live in all these places as a librarian or as part of the library, but you DO have to be able to explain them and help people get started on them.
  • Experience Economy > the 4 E's
    • Education
    • Aesthetics (sic)
    • Entertainment
    • Escapism (allowing the customer to take a role)

  • The 4 E's of Leadership
    • Envision
    • Enable (the tools to make the vision a reality)
    • Empower (towards a common goal)
    • Energize

  • Ideas:
    • have art from local artists for borrowing on a rotating basis (ie, "check out" a painting for 3 mos)
    • sponsor a car show
    • give out / sell passes for local venues/events
    • Victorian Day in the Park
    • Douglas County Libraries.org won an Emmy for their PSA


Session 3
Ready, Set, Go! 90 Minutes to a Collaborative Virtual Reference Service
Presenters: Beth Cackowski, Project Coordinator, QandANJ, NJ; Laura Osterhout, Western New York Library Resources Council, NY; Vince Mariner, Statewide Coordinator, Ask Here PA, PA; Julie Strange, Operations Supervisor, Maryland AskUsNow! MD

Tues, Aug 5th
Session 4: Sculpting Services: Models for Creative Change
Neo-Reference — Looking for Real Change
Presenters: Susan Beatty, Head, Information Commons, University Library, University of Calgary, Canada and Helen Clarke, Head, Collection Services and Electronic Resources Librarian, University Library, University of Calgary, Canada
  • customers put a value on their independence. where do we fit in this model? How do we help?
  • how to you keep the discovery / serendipitous finding?
  • library as creative studio.
  • go beyond knowledge transfer to a new learner outcome (creation)
  • We're not here to make it hard. So make it easy.

Meeting User’s Needs Through New Service Models
Presenter: Kay Cassell, Ph.D., Rutgers University, SCILS, NJ
  • people make assumptions about the kinds of questions they can ask at desks.
  • Address the customer before addressing the screen (how do you apply this to VR??)

The Medium is Not the Message: A Model of Networked Reference for the 21st Century
Presenter: Bruce Brigell, Skokie Public Library, Skokie, IL
  • Check out the book "Understanding Media: The extensions of Man" by Marshall McLuhen
  • Jill Lepore. Our own devices: Does technology drive history? New Yorker, 5/12/08, pg 122
  • Jeff Pomerantz. RUSQ 46 #1, 2006, Collaboration as the Norm in Reference work
  • it's about the service, NOT the intake medium! Do not succumb to the limitations of the medium!
  • Local expertise network> wiki. utilize the expertise of the local.
  • why disclaim wikipedia? learning versus unauthoritative knowledge transfer.


Session 5
Libraryh3lp: Building a Next-Generation VR System
Panelists: Josh Boyer, North Carolina State University, NC; Jean Ferguson, Duke University, NC; Eric Sessoms, Nub Games, Inc.; Pam Sessoms, University of North Carolina at Chapel Hill, NC; Amy VanScoy, Ph.D. Student, University of North Carolina at Chapel Hill, Librarian North Carolina State University, NC
  • meebo is invisible to screen readers. LibraryH3lp isn't and can also be used on the Wii and the iphone.
  • files can be sent both ways
  • customers have an idea of "library" as a big box without sub sections. While it's not true, we shouldn't just say it's not true while trying to mold them to our thinking. don't make customers conform their perceptions of reality; make them reality.
  • can have people monitoring "zero queues" for the purposes of being available for transfer only.


Plenary Session Panel
Theory Meets Practice: Educators and Directors Talk
Presenters: R. David Lankes, Ph.D., Syracuse University; Jamie LaRue, Douglas County Libraries; Marie L. Radford, Ph.D., Rutgers University School of Communication, Information, and Library Studies; Carla J. Stoffle, Dean of Libraries and Center for Photography, University of Arizona
  • "Reference is an island of order in a sea of chaos" (david lankes)
  • don't point. help make sense of the stuff you point to.
  • be subversive change agents!

  • its not about the technology, it's about the service and the customers' needs
  • stimulate learning, don't wait for someone to realize they need to learn
  • are your customers on your committees?

  • be aware of what is behind the question.
  • "we're not ready to sunset anything," Bill Pardue
  • it's OUR job to figure out our professional roles.

  • communication is the most important skill
  • find some way to touch the customer. in a "study" those customers who got books weren't blown away. those customers who got books and the librarian had lightly touched them on the arm, we're BLOWN away by the service. It's the acknowledgment of another human being that makes the interaction so much more pleasing. (How do you "touch" someone in VR?)
  • go find the questions no one is remembering to bring you

  • calling customers "members" makes them a part of "you" not "you" vs "them"
  • start where they are. don't make them start where you are.
  • put upwards pressure on people to get deeper and deeper into the community
  • trust. risk. honest discussion at all levels.
  • if you have something to contribute, speak up.


Session 6: Reworking, Reinventing, & Road Tripping
Milner Library on the Go: Taking Reference on the Road
Presenter: Sean Walton, Illinois State University, IL
  • students/tutors are assigned a librarian.

Reworking Reference: A California Project
Presenters: Rosario Garza, Metropolitan Cooperative Library System, CA and Stacey Aldrich, California State Library, CA
  • as the number of questions are going down, the cost per question is rising.
  • interview question: what about the future of libraries keeps you up at night?
  • think about data + consider trends = transformational scenarios
  • it's about quality, not quality. People can find the easy things on their own now (thank you, Google), so we're open for the harder, meatier questions you need a human liaison for.

Scheduling Software: check out whentowork.com... can schedule people and has opps for ppl to interact.

Check out Yale Text messaging... library.yale.edu/science/textmsg.html