Sunday, July 15, 2007

Foolproof Way to Increase Accuracy in Chat Reference

I wanted to share with all of you two great posts from Marie Radford over on the Library Garden blog. She shares some core results of her recent research for the Seeking Synchronicity project, as presented during the recent ALA Annual Conference.
A highlight: What's the most foolproof way to increase the accuracy of the service you provide in chat reference? "Before you push a general information page, make sure it has the specific, exact answer to the user’s question."
This may be common sense to many of us, but if someone asks for the capital of Argentina we need to be prepared to both (1) show them a reliable resource (how about The World Factbook page on Argentina) AND (2) let them know that, according to this page the capital is Buenos Aires. When the librarian only does the first part and only vaguely suggests that the answer is on the page (not accomplishing part 2), we here in Maryland also tend to see sessions of these type end up as bad experiences for the customer. In these cases the customer is expecting an answer - and they should be able to get one from us!
-Joe

Monday, July 2, 2007

37 sites to know about and try

In the May /June 2007 issue of Public Libraries, David Lee King and Michael Porter have an excellent article on the 37 sites you should know about and play with.

However, if you want to read the witty banter between Michael and David, "Thirty-seven Sites in Two Thousand Words or Less" (pgs 30-33), isn't readily available online as Public Libraries doesn't have current issues on their site and the Library Literature database has current issues embargoed. Way to make information freely and easily accessible at the point of need.

Anyway, if you can't pick up a physical copy of Public Libraries to read the article (it's a quickie) at least check out the sites they recommend, posted on Michael's del.icio.us site: http://del.icio.us/libraryman/article2/top50

New logo for askusnow.info!

As part of the 2.0-ifying of the askusnow.info page, I've been playing around with different tweaks and versions of the logo to make it appear more 3D:

I beveled it, angled it, morphed it, and reflected it about 50 ways from Sunday and finally came up with a version (and reflection angle) that I liked:


This is now the logo that shows up on the current version of the askusnow.info page. It will be the logo used on the 2.0ifyed version of the .info page coming to a browser near you by the end of the summer.

Links of interest:
The Logos of Web 2.0
Web 2.0 Logo Creator (just for fun)
Drawing Web 2.0 logos in PS
Designing for 2.0

Sunday, July 1, 2007

What Joe was doing while at the ALA Annual Conference 2007 in Washington, DC [Part 3]

This picks up where I left off at the end of Part 2 earlier today.



Monday, 6/25/2007

8:00 a.m.: RUSA Conference Program Coordinating Committee. I'm not a member of this committee, but I attended the beginning of their meeting in order to present the program proposal for Please Talk to Strangers Online: Spreading Trust in Cooperative Virtual Reference, the program that the RUSA RSS/MARS Virtual Reference Committee will make happen at the ALA Annual conference in 2008. I just needed to prepare about a dozen copies to give to those in attendance and read the description. The RSS person on the committee confirmed to me later that the proposal was accepted by the Program Coordinating Committee. Good news! Now we need to find some people to speak on the topic.

10:30 a.m.: Program: See It, Hear It, Touch It: How do Communication and Learning Styles Affect Virtual Reference Service? This was the event at the conference that took the most preparation ahead of time, since I'm the committee chair and somehow agreed to also facilitate the program on stage. We had three excellent researchers answer a series of six prepared questions. They also answered questions from the audience - in fact many more questions than we could get to in the brief hour and a half allotted for the program! These questions from the audience were brought up to me on note cards during the program. Our speakers were Eileen Abels (Drexel University, formerly of University of Maryland's CLIS program), Marie Radford (Rutgers University), and Lynn Westbrook (University of Texas at Austin). The slides from the presenters will soon be posted on the VR Committee page, but for now you can find them here at a hidden URL on our AskUsNow! Presentations Page. A bibliography was prepared by the speakers and an additional one-page handout from Eileen on generations and their information seeking habits. For the perspective of an attendee, I'd suggest taking a look at the great notes that Carla Pfahl took during the program.

The evaluations that I saw after the program were very positive on average, but if there would have been one thing I'd have done differently it would have been to make extra sure that the program description appearing in the ALA Conference Program was in fact the correct description. As it turned out, the description in the program was an earlier version that focused entirely on Learning Styles in VR without mention of Communication Styles, which is the direction that the program mostly took. Someone reading the description in only the conference program might have expected something a bit different. Nonetheless, I think for such a new committee we did a great job pulling together programs at both Annual '06 and Annual '07 conferences. I think it's pretty rare for a committee to be so active. And we'll be back at it next year again.

12:30 p.m.: Meeting with Jeff Penka and Susan McGlamery of QuestionPoint and the coordinators of other Mid-Atlantic Virtual Reference services. In the months leading up to ALA Annual, the coordinators of the VR services in Pennsylvania (Ask Here PA), New Jersey (Q and A NJ), Western New York (WNYLRC's Ask Us 24/7), and Maryland AskUsNow! (represented by Julie and I) had been in communication regarding what feature developments and fixes we needed to see in the QuestionPoint platform. Most of these needs have centered on limitations in the ability for large cooperative models such as ours to run dependable statewide usage reports and survey reports with ease. We shared a document with Jeff and Susan asking for feedback from them regarding when these developments/fixes could be expected (or, if not ever). This meeting was an opportunity for all of us to clarify what were were looking for - with the overall goal of making the QuestionPoint system even better as a result. Based on useful feedback from Jeff and Susan, we and our Mid-Atlantic partners are going to clarify a few questions in the document and get it back to them within the next couple of weeks.

Following this meeting, Julie headed over to the Library of Congress for the QuestionPoint 24/7 Reference User Group Meeting starting at 3:30. I had a meeting back near the DC Convention center at the same time, so had to hop on the Metro and miss this User Group Meeting.

4:00 p.m.: First meeting with members of the Reinvented Reference 4 preconference planning committee. There were only four of us present for this meeting, but thankfully both of the co-chairs were there. I was able to share some information about how planning for this current year's preconference (the one on Friday) had taken shape. This committee will be planning the day-long RUSA preconference that will occur on Friday, June 27, 2008 during the ALA Annual Conference in Anaheim, California. The topic will again be on emerging technologies for library reference service.


Tuesday, 6/26/2007

8:00 a.m.: Reference Services Section (RSS) Executive Committee III. The committee chairs (including me as the RSS-side chair Virtual Reference Committee) attend the Ex Comm I and Ex Comm III meetings. Only the elected officers are expected to attend meeting II in the middle of the conference. What was really neat about the location of this meeting is that it was held in the same ballroom where the 10:30 program yesterday had been, except then the room had been set up to accommodate 200+ people. This day there was only a U-shaped table to accommodate about 20 people.

The primary purpose of this Executive Meeting is for the committee chairs to report on what they've accomplished at this conference (see my previous blog post for highlights if interested). Following this RSS meeting there as a joint meeting with the Executive Board of MARS. Honestly I don't really get why RSS and MARS are even two separate sections since they both address REFERENCE SERVICE. Apparently there was some discussion a few years about about merging the two sections but it was decided against at that time. What makes it even funnier in my mind is that most of us who are members of RUSA are actually members of both sections anyway, since when you join you can mark off as many of the six sections as you want for no extra membership fee.

1:30 p.m.: RUSA Board of Directors II. Terms on committees start at the conclusion of the Annual Conference. So, I attended this meeting of the RUSA Board technically as just a visitor. It wasn't like I needed to get a flight out of DC like many other people, so it was convenient to stay. Following this conference (now in fact, as I write this on July 1) I'll officially be a member of the RUSA Board, elected in the past few months as a Director at Large. I'm still not entirely sure what a Director at Large does, but from what I understand I just need to show up and vote on things. At this day's meeting the RUSA Board would have ordinarily made the final approval of the programs for next year's conference, but due to some of the proposals not making it into the packets given to the board members, a vote to officially approve programs was held off until after the end of July when approval will happen electronically. I was glad to see that the VR committee's proposal for 2008 was indeed in the packet ready to be approved.

I'm leaving a lot out, but one tidbit I wanted to share regards an idea for a replacement to the annual Virtual Reference Desk Conferences of 1999-2005. After the 2005 conference the VRD project lost their funding from the U.S. Dept. of Education to continue the conference series, and OCLC also dropped out as a headline sponsor due to concerns that some might see a conflict of interest if other VR vendors were not also participating at the same level. Anyway, currently there is an idea being put forth by BCR, a library network in Colorado for a reformed VRD conference in the future with a broader scope covering all forms of reference service. Kathleen Kern, the outgoing MARS chair, shared some preliminary information about this idea with the RUSA board, in hopes of seeking RUSA sponsorship for this conference if it does happen (as I also really hope that it does). It sounds like some preliminary planning will happen among those interested later in July during the Collaborative Virtual Reference Symposium in Denver. If plans for this All Reference conference go forward, then a proposal can be brought to RUSA to look for sponsorship and funding.


For those of you who read all three of my posts regarding the ALA Annual Conference 2007, thank you! I hope there was something of interest here. Please feel free to add a comment if you'd like to elaborate on any programs that you attended, or ask a question.

-Joe

What Joe was doing while at the ALA Annual Conference 2007 in Washington, DC [Part 2]

This is a continuation of yesterday's post by the same title, Part 1.


Sunday, 6/24/2007

8:00 a.m.: Meeting of the RSS/MARS Virtual Reference Service Committee. At this conference we met at the Hotel Washington during the larger MARS All-Committee meeting. By the way, MARS stands for the Machine-Assisted Reference Section. MARS and RSS are two of the six sections that make up the Reference and User Services Association (RUSA), which is a division of ALA.

We had several items on our agenda, but these I think are the most interesting to share:

  • We finalized plans for the program that the committee took the lead on sponsoring the next day, "See It, Hear It, Touch It: How do Communication and Learning Styles Affect Virtual Reference Service?" More on this later.
  • I shared the proposed description for the program the committee will be sponsoring at next year's ALA Annual Conference 2008 in Anaheim, CA. The topic of "trust in VR" was decided upon at our meeting this past January at Midwinter 2007, so having a written description was the next step. Some committee members had shared ideas between then and now that were incorporated into the description. Now that the program has been approved, we can still tweak the description over the next several months, but here's what we have currently. Title: Please Talk to Strangers Online: Spreading Trust in Cooperative Virtual Reference. Description: Will another library or vendor staff make my customer happy? Will they come back after their experience? Does it make a difference if an academic or public librarian picks up the question? What about our patrons? They trust Wikipedia. They trust Google. What do we do to make them trust us in the same way? A lively panel of VR leaders will explore the issues, present their experiences, and recommend strategies relevant to all types of libraries. We don't yet have any speakers lined up, but will try to firm up at least 3 people before the end of July. Please let me know if you have someone in mind.
  • Buff Hirko, chair of our "Tutorial" subcommittee gave an update regarding the Virtual Reference Adventure. This is an online interactive tutorial developed by the Washington State Library last year. This Tutorial was then turned over to ALA RUSA so that it would be available to anyone in library-world who wanted to use it for free. The VR Committee is now responsible for maintaining it. She is looking for more people who would like to work on the ongoing maintenance, especially from people who can bring a public library perspective. (If anyone working with AskUsNow! would be interested in participating, please let me know and I'll share your contact info with Buff. I know that she'd very much appreciate it and I think it would be a great experience for those interested. She's a great person to work with.) The tutorial can be found at: http://cs.ala.org/ra/vr_adventure/

10:30 a.m.: MARS Chair's Program - Harnessing the Hive: Social Networks and Libraries. I really wanted to attend this program in full, but unfortunately got there about half way through. It was a packed ballroom too - with many of us hanging at the doors in the back and sitting along the walls. When I came in, speaking was Tim Spalding, the creator/coordinator of LibraryThing. In general what LibraryThing does is to allow people to search for books based on the tags (personally created subject headings made by other searchers, in a way). Some libraries have even started to use LibraryThing as a search tool integrated as part of their catalogs because they see that the tagging works better than DDC or LC indexing in some ways. Sorry that I missed the presentations by Matt Bejune and Meredith Farkas, who both spoke about aspects of using wikis in library service. I hear that they were very interesting.

1:30 p.m.: RSS New Reference Research: the 13th Annual Reference Research Forum. The research forum has proven to be a great learning opportunity and I now make it a point to attend it at each Annual conference. There were three sets of speakers this year.

Marie Radford and Lynn S. Connaway presented "Not Dead Yet! Ready Reference in Live Chat Reference." They've looked at a set of 850 chat transcripts made available through QuestionPoint (stripped of identifying information) and coded each by the type of question. As it turns out, Ready Reference is the second most frequently seen category of question - so those who say that ready reference is going away really aren't correct in that assumption, or else they just aren't considering that these questions are being asked in the online VR format instead of face-to-face. From many-to-few, here's the quantity of questions as classified: Subject Search, Ready Reference, Policy & Procedural Questions, Holdings Questions, Research, Inappropriate, Directional, and finally very few Readers Advisory. By the way, the question coding system used by Marie and Lynn was developed by Julie Arnold and Neal Kaske, former AskUsNow! providers, while they were at the University of Maryland College Park Libraries.

The second presentation was by Sarah Maximiek and Erin Rushton of Binghamton University Libraries (NY) on "Evaluating the Quality of Instant Messaging" service at their university library. They did something very similar to the previous study mentioned, but used the question categorizing scheme to code the questions that had come in through their IM service. One interesting thing I took from their presentation is that the librarians will often leave a session open (without closing it) and often the student will come back. I'm thinking more and more that our AskUsNow! customers likely fit the same model, where they assume that like in an IM format they can drop in and out without the transaction being terminated. While most of us are ready to end the chat if we haven't heard anything from the customer in a few minutes. We may be having different expectations of the interaction than our customers.

The third presentation was by Beth Evans of the Brooklyn College Library on "Library Websites / Library MySpace Profiles" and by far this was the longest. I don't think many people minded the length of here talk though, as she was giving some great creative examples of what libraries have done to interact with their customers through use of library MySpace pages. It gave me lots of ideas regarding our Maryland AskUsNow! MySpace page that I'd love to do. I think a main point from Beth is that you need to make sure to decorate and embellish your page as much as you can. Some libraries are using a plugin to provide a catalog search box from their MySpace pages and some are also using a plugin to provide a Meebo widget to allow IM chat with a librarian from the page. If someone leaves a comment on your MySpace page, you need to reply to it, otherwise it seems like you're not paying attention. You really also need to post to the blog on the MySpace page frequently. Two great examples are the Topeka & Shawnee County Public Library (KS) and the Bracken Library at Ball State University MySpace pages. There's a really clever video on that Bracken Library page geared to helping students understand the difference between scholarly and popular articles too.

5:00 p.m.: Informal get-together of members of the QuestionPoint Users Council (QPUC) and the 24/7 Reference Advisory Board, of which both Julie and I are members of both. This was held at the restaurant Zaytina. While there, I think I was able to convey some of our concerns about the limitations and difficulties of getting reports and statewide survey results. During this conference I've also recognized that interest among libraries nationwide to integrate commercial IM with the structure of 24 hour staffing has reached a high point. I made mention of this during the get-together as well with some on the QP team and I think that they were receptive. It's really going to need to become a priority for them in the coming year, I think.

[To be continued in Part 3]

-Joe