Friday, March 27, 2009

Maryland AskUsNow! Marketing Update

Here's the marketing update as given to the DLDS/statewide marketing group on March 25th:


AskUsNow! celebrated its 6th birthday on March 17 by launching a "Story" campaign to collect stories of customer delight. People can enter their AskUsNow! stories at www.askusnow.info/storyIn just a week, they've received some great stories:

  • "I am 11 years old and I have a good story. When I was in 5th grade, I first learned about AskUsNow. One time, I got to speak with a librarian all the way from Texas and I live in Maryland! I thought that was a great experience for a 10 year old (at the time). Thanks for all the help from this website. It has been a big help to all kids across America.
  • "I had a huge project due in two days and I hadn't even started. I tried going to live homework help, but I waited for half an hour and I never even got a tutor connected to me. I came here and my problem was solved right away. It wasn't a hard question, but it made a huge difference on my project. Thanks so much. I use AskUNow! all the time and I tell all my friends to use it."
By the Numbers
  • 273,075 questions asked by Maryland customers from 3/17/2003 to 3/22/2009.
  • 9,835 questions asked by Maryland customers so far in 2009
  • 38 partner libraries providing 304 hours of live chat per week
  • special library partners provide email follow-up and subject expertise for our customers (National Rehabilitation Information Center, National Agricultural Library, Pathfinders for Autism, Maryland Department of Natural Resources, Maryland library for the Blind and Physically Handicapped, Maryland State Law Library, and Charles County Public Law Library)
What's Coming
  • A 30 second commercial spot for airing on television and online.
  • The famous highlighters will return!
  • They may be going eco-friendly for our carry bags this year!
  • New CafePress items (with new fun sayings!)
Where we are online

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